81 Percent of Businesses Generated Exposure Using Social Media

According the Social Media Marketing Report 81% businesses have increased their exposure using social media. Companies with greater exposure will be more successful. Social media is being utilized by businesses as an inbound marketing resource where current and potential customers interact with your business. There are several ways that businesses are capitalizing on social media. Some of these include the use of coupons, contests, information and customer service.

Coupons:

• Offering your customers a coupon in return for “Liking” or “Recommending” your Facebook Page or following your Twitter account.

Contest:

• Random prize drawings, photo contests, giveaways to first number of Facebook Page likes, or Twitter followers, etc.

Information:

• Offering regularly updated content or interactive resources for your customers can create reoccurring visits and regular engagement.

Customer Service:

• People share positive and negative opinions online. Facebook pages or Twitter accounts are an essential way of addressing and responding to customer service issues.

Facebook has compiled several success stories regarding the use of Facebook Pages:

Kia
A Facebook campaign for the auto maker’s Soul leads to a 13-point increase in awareness of the model among people on Facebook.

Budweiser
A campaign around World Cup generates unusually high interaction with the brand with some 2.7 million users engaging with a unique application.

Cheerios
The cereal brand sees more than 124,000 books donated to charity through its Facebook campaign aimed at mothers with young children.

Healthy Choice
The frozen food brand distributed over 50,000 coupons in a “progressive” campaign to engage and grow its Facebook community and deepen its brand reputation for good value.